AI-Generated Answers Coming to Google Search
AI-generated responses will now appear in search results on Google
Google made one of the biggest announcements in its 25-year history on Tuesday when it revealed its plans to transform its search engine using artificial intelligence and responses created by Al.
Over a billion people will be impacted by the redesigned experience when it launches in the US and then spreads to other nations, according to CEO Sundar Pichai, who revealed the program, dubbed Al overviews, at a California event.
As a result of the new arrangement, Al-generated summaries of relevant online content will appear at the top of Google search results pages, accompanied by links to the original sources of information.
Google Search team leader Liz Reid stressed how easy it is for users to access extensive information with this feature.
This decision comes amid allegations that OpenAl is working on creating its own Al search tool and increased competition from Al-powered search engines like Perplexity.
Google's hegemony is being challenged by similar Al-driven search features that have also surfaced on social media sites like Facebook, Instagram, and WhatsApp.
Although users could find Al-generated summaries to be convenient, small publishers and content producers worry that their website traffic may decrease.
The growing use of Al bots is expected to result in a 25% drop in search engine traffic to websites by 2026, according to research firm Gartner.
Google denied reports that Al interactions will hurt its advertising-based business model, claiming instead that Al overviews improve user happiness and boost search traffic.
Google announced plans to integrate Al into video-based searches, allowing people to record items with their cellphones to diagnose problems or ask for guidance.
Expected to make its product debut later this year, Project Astra seeks to create digital assistants that can help users with a variety of chores.
The software giant is in a fierce competition with competitors like OpenAl, which just released GPT-40, a chatbot that can converse via text, audio, and graphics.
Similar demonstrations of Al identifying environments through smartphone cameras and carrying out assistant-like activities were presented by Google, in line with the industry trend of improving the conversational and intuitive capabilities of digital assistants.
The Al market is primed for more innovation as Apple and OpenAl are allegedly getting closer to signing a deal for Apple to incorporate ChatGPT into their devices.
According to reports, Apple and OpenAl are getting closer to signing a deal for Apple to include ChatGPT into its products. This means that more innovation in the Al space will likely occur, which might lead to improvements for Siri and other digital assistants soon.
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