Bad Bunny Headlines 2026 Super Bowl Halftime Show
The NFL has announced Bad Bunny as the headliner for Super Bowl LX's halftime show, bringing his unique blend of Latin trap and reggaeton to the world's biggest stage.
“What I'm feeling goes beyond myself. It's for those who came before me and ran countless yards so I could come in...”
Bad Bunny is set to slay the Super Bowl stage! The three-time Grammy Award-winning Puerto Rican rapper and singer has been announced as the headliner for the 2026 Super Bowl halftime show, quashing rumors that Taylor Swift would take the stage. Bad Bunny will perform at Levi's Stadium in Santa Clara, California, on February 8, 2026, bringing his unique blend of Latin trap and reggaeton to the world's biggest stage.
Bad Bunny will make history as the first Puerto Rican artist to headline the Super Bowl halftime show, showcasing his cultural pride and musical prowess.
The NFL praised Bad Bunny for representing the global energy and cultural vibrancy that defines today's music scene, highlighting his ability to bridge genres, languages, and audiences.
What's Behind the Announcement?
Speculation and Rumors: The news comes after weeks of speculation about potential performers, with Taylor Swift, Adele, and Kendrick Lamar among those rumored to be in consideration.
Bad Bunny's Concerns: Interestingly, Bad Bunny had previously expressed concerns about performing in the US due to fears of ICE raids at his concerts, but seems to have made an exception for the Super Bowl.
The Show's Production
Roc Nation and Apple Music: The halftime show will be produced by DPS, with Roc Nation and Jesse Collins serving as executive producers, and Hamish Hamilton directing the telecast on NBC.
Record-Breaking Potential: With Kendrick Lamar's halftime show last year setting a new record for the most-watched Super Bowl halftime performance, Bad Bunny's show is expected to draw massive audiences and leave a lasting impact
Bad Bunny will headline the Super Bowl LX halftime show, taking place on February 8, 2026, at Levi's Stadium in Santa Clara, California. In his statement, Bad Bunny expressed his gratitude and pride, saying, “What I'm feeling goes beyond myself. It's for those who came before me and ran countless yards so I could come in and score a touchdown... this is for my people, my culture, and our history.”
🚨 BAD BUNNY PERFORMING AT SUPER BOWL LX 🚨
— Bleacher Report (@BleacherReport) September 29, 2025
READY FOR THE BAY AREA 🌉 pic.twitter.com/q09Qui1svm
The Super Bowl halftime show has a rich history of featuring iconic performers. Past shows have boasted legendary acts like Michael Jackson, the Rolling Stones, Madonna, Bruce Springsteen, Prince, and Paul McCartney. These performances have become an integral part of the Super Bowl experience, drawing massive audiences and sparking widespread conversation.
About Bad Bunny's Performance:
- Historic Moment: Bad Bunny's selection marks a significant milestone for Latin music and culture, showcasing his dynamic performances and cultural influence.
- Cultural Celebration: Fans can expect a high-energy show that blends reggaeton, trap, and Latin pop, celebrating Bad Bunny's roots and musical diversity.
- Partnership: The NFL has partnered with Apple Music and Roc Nation to produce the halftime show, promising an unforgettable experience with cutting-edge visuals.
Super Bowl Halftime Show
Performers
The Super Bowl halftime show has featured an array of talented performers in recent years. Some notable acts include:
Beyoncé: Delivered a high-energy performance in 2013, showcasing her powerful vocals and captivating stage presence.
Jennifer Lopez: Co-headlined the 2020 halftime show with Shakira, bringing Latin pop to the forefront with electrifying dance routines and iconic hits.
Justin Timberlake: Performed in 2018 with The Tennessee Kids, delivering a sleek and polished show with hits like “Can't Stop the Feeling!" and "Suit & Tie.”
Snoop Dogg: Joined forces with Dr. Dre, Eminem, Mary J. Blige, and Kendrick Lamar in 2022, creating an unforgettable hip-hop spectacle.
Kendrick Lamar: Headlined the 2025 halftime show with special guest SZA, solidifying his status as a leading figure in contemporary music.
Bad Bunny: Was a guest performer alongside Jennifer Lopez in 2020 and will now headline the 2026 halftime show, marking a significant milestone for Latin music.
The 2026 Super Bowl halftime show is set to take place on February 8, 2026, at Levi's Stadium in Santa Clara, California, with Bad Bunny as the headlining act. Despite speculation surrounding other potential performers, including Taylor Swift, the NFL has confirmed Bad Bunny as the chosen artist.
US pop icon Swift - who is engaged to Kansas City Chiefs star Travis Kelce - had been linked to performing at next year's Super Bowl, with NFL commissioner Roger Goodell saying earlier this month the league would “love” to have her play.
“She is a special, special talent and obviously she would be welcome any time,” Goodell said.
Taylor Swift reportedly turned down the opportunity to perform at the Super Bowl halftime show due to disagreements over compensation and creative control. The NFL's traditional policy is not to pay performers directly, instead offering massive exposure to over 100 million viewers. However, Swift's team wanted more, including:
- Ownership Rights: Swift requested to retain ownership of her performance footage, reflecting her past battles over music rights and master recordings.
- Promotional Slots: She also sought advertising slots to promote her projects during the show.
The NFL refused to meet these demands, leading to the collapse of negotiations. Insiders suggest Swift “wasn't asking for favors, she was asking for respect,” given her global influence and massive fanbase. With her Eras Tour grossing over $1 billion, Swift's decision prioritized her value and creative control.
Bad Bunny has since been announced as the 2026 Super Bowl halftime performer.
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