Premier League to Launch Direct Streaming Service in Singapore
English Premier League to launch Premier League +, a direct-to-consumer streaming service, in Singapore for the 2026-2027 season, with potential global expansion.
The service is expected to feature all 380 games, shoulder content, and a 24/7 dedicated channel...
The English Premier League is set to launch its own streaming service, Premier League +, in Singapore this year, with potential expansion to other countries. The service will be available for the 2026-2027 season and is being developed in partnership with StarHub, the league's broadcast partner in Singapore.
Premier League CEO Richard Masters announced the launch at the FT Business of Football Summit in London, stating that the service will offer all 380 top-flight games, along with shoulder content, and will be available on smart TVs and laptops. This marks a significant shift for the Premier League, which has previously relied on traditional broadcasting deals.
The launch of Premier League + is seen as a pilot project to test the direct-to-consumer streaming model, with potential for global replication. Masters emphasized that the league is looking to learn from the Singapore experience and explore how the model can be applied in other markets.
The English Premier League is set to launch its own direct-to-consumer streaming service, Premier League +, in Singapore for the 2026-2027 season, developed in partnership with StarHub. This marks a significant shift, as it would be the first time the league offers its own streaming service, cutting out traditional broadcast partners.
The service is expected to feature all 380 games, shoulder content, and a 24/7 dedicated channel, with plans for potential global expansion. Premier League CEO Richard Masters emphasized that owning and controlling their own platform provides future “optionality” in certain markets, while traditional broadcasting deals will remain the league's media backbone.
The Premier League has finally decided to cut out the middle man by launching its own direct-to-consumer streaming channel in Singapore — a move that may signal the end of a decades-old broadcasting model.
— The Athletic | Football (@TheAthleticFC) February 26, 2026
Dubbed ‘Premflix’ when it was first mooted in 2020, Premier League + is a… pic.twitter.com/qlN9lR1cuq
Masters emphasized that traditional deals with broadcasters like Sky Sports in the UK will remain the league's core media business. However, having its own platform like Premier League + offers flexibility and future options in specific markets.
“We're looking to learn how that might be replicated around the world,” the report quoted Masters as saying.
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